I’ve been shopping more at Whole Foods these days. While I maintain that it’s because the prices at Whole Foods are comparable, if not better, than other stores in my biking radius, in truth, it’s largely because I think my boyfriend would have broken up with me had I continued to shop at the seedy local Save-A-Lot and glory in the purchase of super cheap meat of questionable content and origin:
Me: “Chicken breasts were 99 cents a pound -- so I bought five pounds!” Him: “Wow. How many breasts was that?”Me: “Uh...one. Is that bad?”
Sure, my local Save-A-Lot had some shortcomings, but I always felt comfortable shopping there -- and not simply because of the wide aisles and shelves well stocked with every brand of ‘ito product. Save-A-Lot didn’t judge me, which is more than I can say for Whole Foods. And I’m not talking about the Whole Foods staff, who are exceptional, or even the clientele, though more often than I’d like to admit I’ve strategically hidden some shameful-even-if-organic purchase from the model-mom behind me at checkout.
No, I feel judged by the store itself. It is worst in the produce aisle, where I can buy either organic or conventional. Conventional. It sounds so condescending. It’s as if the produce is watching me, thinking to itself, “Of course she bought conventional apples. She’s such a conventional girl!” And I want to say aloud, to no fruit in particular, “But I’m not conventional! I have tribal print TOMS in my Nordstrom’s online shopping cart! Tribal print!”
In the meat aisle, I feel slighted by the use of family pack labeling on packages containing more than one chicken breast. No, I don’t have a family -- I’m just an individual that appreciates both chicken and a good deal! The store even manages to get in a dig after I check out but before I leave the store, where the trashcan options invite me to compost, recycle, or to contribute to a LANDFILL.
I feel that Whole Foods the store tries to undermine my attempts to be a better, healthier person. (Sure, I’ll bring my own bag, but I’m keeping the 5 cent refund.) Maybe it thinks that I’m only buying fresh coconut water at Whole Foods for appearances, and that the real me is the one who can be found buying brand-x cheddar cheese and Gatorades at CVS. And that’s true, but only because I’m human, and aren’t we all works in progress?
I guess what I’m saying is that the Whole Foods signage could really stand to lose its attitude. And perhaps, I could stand to have a little more emotional fortitude in the face of perceived judgment by inanimate objects.