Monday, May 17, 2010

Little white [meat] lies

Recently I saw a commercial for Wendy’s boneless chicken wings. The commercial boasts of spicy chipotle chicken wings made from 100% all-white meat chicken breast.

Breast? Did I miss something?

A chicken wing made of chicken breast. If it’s made of breast, how can it be a wing? Unless a chicken wing is to a square what a chicken breast is to a rectangle in the statement: every square is a rectangle, not every rectangle is a square, isn’t a chicken wing necessarily not a chicken breast?

Clearly, belief in the wing-ness of the boneless chicken wing was suspended when the bones disappeared but to build a pitch for a wing based on it’s originating from the breast seems laughable.

Boneless wings are not wings. So what are these boneless, breaded, bite-sized chicken items? They’re chicken nuggets; chicken nuggets for adults.

Adults love chicken nuggets. I don’t understand the need to mask our love of chicken nuggets by renaming them boneless chicken wings. It’s ineffective and it’s unnecessary. There are some things children can and should outgrow: diapers, inability to color within lines, corduroy overalls; a love of chicken nuggets does not have to be one these things.

1 comment:

  1. If we take your geometry argument to its logical end, then the chicken nugget has to be a quadralateral because we need to make room for genetically modified ingredients, which I'll call the rhombus. But, frankly I'd feel more comfortably going with polygon because know it takes more than just chicken and chemicals to create all that goodness.

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