The sandwich shop in the lobby of my office building has an amazing candy selection. During a recent mid-afternoon sugar run, I discovered Pretzel M&M’s. An M&M comprised of a pretzel piece inside a chocolate coating inside a candy shell. I was blown away.
What’s next for M&M's? Will they capitalize on the fusion of M&M candies and snack foods and create a Cheetoh M&M? Perhaps they’ll follow food fads and introduce Bacon M&M's to be usurped by Pork Belly M&M's when trend shifts.
They could use their current flavors as building blocks, launching a Chocoholic M&M: a dark chocolate M&M inside a milk chocolate M&M; or a Hope you don't have a peanut allergy M&M: a peanut M&M inside a peanut butter M&M.
Before encountering Pretzel M&M's I truly believed Combos had taken pretzels to the limits of their possibility. Now M&M’s have the potential to take pretzels a step further which brings me to my personal suggestion for the next M&M: a Don't read the ingredients list M&M: a Pizzeria Pretzel Combo inside a Peanut Butter M&M.
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